This series of videos features all of Jason Wong's Fireside and Guest Speaker Chats from Building Blocks. Each guest discusses unique topics that are applicable to all brands.
Jason and Val Geisler, Customer Evangelist at Klaviyo, speak on how user email experience has changed over time. Val zooms in on the different techniques that have seen success through email marketing and goes over why they are effective. Klaviyo is an email marketing platform where e-commerce merchants can quickly automate and personalize their flow based off their customer data. With its user-friendly interface, merchants can quickly send out emails and newsletters to customers.