Ep. 30 A Homemade Soy Candle Company’s Slow Burn to 7 Figures Through Storytelling & Community

Alicia Reisinger started Wax Buffalo Soy Candles out of her home and grew her business to be both a hub of community in her brick and mortar flagship store as well as a thriving DTC online business. In her seven years as a business owner, Alicia has defined her company through her willingness to be vulnerable and to share her story each step of the way, and it has paid off emotionally and financially. Here, she shares her story with Jason, talks about her community building approach and gets deep into 21st century content strategy.

Ep. 28 Creating a Multi-Million Dollar Brand as a Social Media Dog Influencer

Bryan Reisberg founded his dog backpack company, Little Chonk, after his beloved Corgi, Maxine, had amassed a huge following on Instagram and TikTok, from being shown getting carried around in modified backpacks all over the New York City subway. Jason talks with him about the dog backpack community and what it’s like to go into business after you are already an influencer.

Ep. 27 Jack at Duradry on Why Creating Niche Products Leads to Massive Success

Jack Bezaquen founded Duradry to provide solutions for people who experience excessive sweatinng. In the process he created a product that has rescrambled the very full DTC deodorant playing field and has been massively profitable year-over-year. Jason interviews him about his product development and marketing in this upbeat episode.

Ep. 26 How Jordan West Made 100k in an Hour with Gated Launches

Jordan West has founded several Ecommerce businesses, runs and agency, and also hosts a successful podcast of his own where he shares marketing tips for other founders in the space. Jason invited him onto the show to share his recipe for creating demand with gated launches. They get into building community, the steps for ensuring a profitable launch event, and lessons learned over the course of a successful career.

Ep. 25 Get Your Influencer Outreach Right with Kynship’s Cody Wittick

Cody Wittick is the co-founder of a highly successful agency targeted to pairing businesses with influencers and tweets practical daily business advice to his many followers. Jason invited him on the show to pick his brain about what the influencer marketing ecosystem is really all about in 2022 and how to make the most of it in your business.

Ep. 24 Building a Loyal Community through Education with Emily Miethner

Emily Miethner co-founded Travel Cat with her husband when they became cat parents and realized the market for pet products was missing a company that was geared specifically toward cat owners. With their targeted community building and inclusive educational approach, they’ve built a deeply loyal customer base and a profitable business.

Ep. 23 How Brands Can Go Viral Again and Again with JT Barnett

Depending on your interests, you might know JT Barnett from his time as a pro-hockey player or as the founder of Honey House, one of the early TikTok houses that blew up in 2020. In the last year, JT has pivoted from being a viral TikTok star on multiple accounts to running his successful consulting business helping brands learn how to have an impactful presence on the platform. Jason and JT get into all of the above, and most importantly for our listeners, they talk about what brands should be doing with this platform, what they should avoid, and why it is absolutely not too late to prioritize TikTok in your marketing stack.

Ep. 22 The Future of Influencer Marketing with Alessandro Bogliari

In this episode of Ecommerce Building Blocks, Jason talks with Alessandro Bogliari, the founder and CEO of Influencer Marketing Factory about what has changed since influencers first arrived on our screens more than a decade ago and what will be happening to influencer marketing in the near future. Jason and Alessandro also have a fascinating conversation about the differences between global western and eastern approaches to online marketing, app usage, and shopping - and the impacts of each on technology and marketing as a whole.

Ep. 21 Adii Pienaar from Cogsy, on Empowering Brands to Optimize ROI with Dynamic Inventory Management

Adii Pienaar is a third time founder with Cogsy his successful operations software business, and Jason invited him onto the show to talk both about his shifts in mindset through years of building companies as well as the nitty-gritty of supply chain and inventory wisdom he uses to ensure his clients make the most of their working capital whether they are placing their first PO or restocking after years of being in business.

Ep. 20 Kenny Haisfield from Kenny Flowers on True Brand Authenticity

Jason invited Kenny Haisfield, founder of Kenny Flowers onto the show to delve deep into the philosophy of creating high quality apparel with an authentic story and coherent lifestyle focus. Together, they go behind Kenny’s founding story of recreating his father’s vintage Hawaiian shirt to what it means to grow a lifestyle business year over year, how to make room for emotional investment in the brand, and why quality allows businesses to level up alongside their customers to create a lifelong relationship. This episode is sponsored by Varos. Get started for free by typing WONG into the referral field at https://www.varos.com/

Ep. 19 Lindsay McCormick from Bite on Going Viral with Mission Driven Branding

Jason invited Lindsay McCormick onto the podcast to tell the story of founding Bite, a company she started to make personal care more environmentally friendly by getting toothpaste tubes out of the oceans. Lindsay had to lay the groundwork from manufacturing to supply chain to customer education ahead of any success and it paid off when Bite went viral on Facebook in 2018. Listen ahead for her wisdom on what a thriving, mission driven company looks like and how she continues to expand the company’s offerings and revenue. This episode is sponsored by Varos. Get started for free by typing WONG into the referral field at https://www.varos.com/

Ep. 18 Ronak Shah on Obvi’s 0 to 30 million in 3 years

Ron Shah is the CEO of Obvi, a collagen supplement business he founded with 2 friends in 2019 and now with 30 million in sales across DTC and retail. Jason invited him onto the show to get underneath the idea of runaway success to find out about the incredible amounts of preparation that went into being ready to build a sustainable business in an already saturated market.

Ep. 17 Jacob Sappington from Homestead Studio on Sustainable Growth

When Jacob Sappington was getting started as a freelance retention marketing specialist, Jason Wong was his first client and their friendship grew from there. Now that Jacob is a partner at Homestead Studio he and Jason reconnect to underscore the importance of retention marketing and the specific role it plays alongside other channels in a company’s growth plan.

Ep. 16 Savannah Sanchez’s Winning TikTok Strategy

Savannah Sanchez is a paid social and media buying expert who runs an agency that seamlessly pivoted from helping clients advertise on Facebook and Snapchat to making millions for advertisers on TikTok. She and Jason Wong pick apart what it means to truly succeed at marketing on TikTok, and what it is so much more exciting than previous social media platforms.

Ep. 15 Charles Tichenor on Why Facebook Ads Still Work

Charles Tichenor IV has made millions of dollars for his clients through Facebook ads and trains other businesses and marketers advertise on Facebook. If anyone has the learnings to make the most of changes to the platform in the wake of ios14 and TikTok’s emergence it is this guy. He shares his insight and philosophy in this - dare we say optimistic ?- episode of Building Blocks.

Ep. 14 Jon MacDonald's CRO Starter Pack

Jon MacDonald is one of the world’s top CRO experts and he just came out with a book outlining the principles that have allowed him to lead brands like Nike and Adobe success and longevity. In this conversation with Jason, he breaks down some of the laws of Conversion Rate Optimization with advice for how any company can use data to increase customer retention.