eCommerce
Building
Blocks

with Jason Wong

Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas.

Available on

eCommerce
Building
Blocks

with Jason Wong

Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas.

This is not about tactics, but about the story behind a strategy. Tactics get outdated as technology changes, but strategies and principles last forever. Jason wants to know how people strategize and how we can make those ideas last.

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Latest Podcast Episode

May 11, 2022

27:45

Ep. 16 Savannah Sanchez’s Winning TikTok Strategy

Savannah Sanchez is a paid social and media buying expert who runs an agency that seamlessly pivoted from helping clients advertise on Facebook and Snapchat to making millions for advertisers on TikTok. She and Jason Wong pick apart what it means to truly succeed at marketing on TikTok, and what it is so much more exciting than previous social media platforms.

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Previous Podcast Episodes

May 4, 2022

19:57

Ep. 15 Charles Tichenor on Why Facebook Ads Still Work

Charles Tichenor IV has made millions of dollars for his clients through Facebook ads and trains other businesses and marketers advertise on Facebook. If anyone has the learnings to make the most of changes to the platform in the wake of ios14 and TikTok’s emergence it is this guy. He shares his insight and philosophy in this - dare we say optimistic ?- episode of Building Blocks.

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April 27, 2022

27:38

Ep. 14 Jon MacDonald's CRO Starter Pack

Jon MacDonald is one of the world’s top CRO experts and he just came out with a book outlining the principles that have allowed him to lead brands like Nike and Adobe success and longevity. In this conversation with Jason, he breaks down some of the laws of Conversion Rate Optimization with advice for how any company can use data to increase customer retention.

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April 20, 2022

24:40

Ep. 13 Patrick Coddou on Standing Out in a Saturated Market

In this episode, Jason talks with Patrick Coddou co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business.

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April 13, 2022

32:29

Ep. 12 Shane Hegde on Revolutionizing Visual Content Management by Focusing on People

Shane Hegde founded Air.inc, which is superseding platforms like Dropbox and Google Drive in organizational visual asset management. Not only is Air revolutionizing how companies collaborate on media projects, it also has a reputation for being a truly great place to work. Jason and Shane get into what it takes to innovate products and being a great employer in this value-packed conversation.

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April 6, 2022

32:06

Ep. 11 Andrew Goble on Marketing Jambys Through Prioritizing Product

Jason talks with Andrew Goble about founding Jambys, the crowd pleasing performance inactivewear brand. They get into the details of why product development was Jambys’ priority, how branding came from customer feedback, and risks to embrace or avoid during a company’s early days.

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March 30, 2022

33:22

Ep. 10 Kevin Lee from immi on Growing a Team from Scratch

Kevin Lee, co-founder of immi, comes from a background in VC and product management, and brought his learnings from those experiences to guide his success as a founder. In this episode he shares his insights on making the most of every hire, delegation, and creating processes and culture that allow the whole business to grow and thrive.

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March 24, 2022

32:23

Ep. 9 Ben Jabbawy from Privy on Solving the Right Problems

Ben Jabbawy on how Privy hit its stride through focusing its energy on customer feedback, what problems early stage founders should focus on and they should be trying to please, and why you can never go wrong by providing value (especially to people with proven intent to use your brand).

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March 16, 2022

27:22

Ep. 8 Building a Real Lifestyle Business with Olamide Olowe

Olamide Olowe on building a real lifestyle brand and how she got Topicals into major retailers like Sephora. Jason invited Olamide onto the show to catch up, founder to founder. Olamide shares her founding story, fundraising story, cash flow management learnings and how she was able to get on Sephora shelves.

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March 9, 2022

27:07

Ep. 7 James Camp on Flipping & Monetizing Great Sites

James Camp on how to acquire and monetize great niche content sites.

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March 2, 2022

31:02

Ep. 6 Kevin Miller from Gr0 on Driving Traffic with SEO

Jason talks with Kevin Miller about how he became an expert in SEO and organic revenue, and what it was like to start Gr0, which has been called the best SEO agency in the United States. In the conversation, Kevin reveals what he believes it takes to be the kind of CEO it takes to run a company that employees want to be at, and how he has achieved that in his workplace.

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February 23, 2022

34:40

Ep. 5 Nick Saltarelli on Why Building A Factory Was The Only Way

Jason talks to Nick Saltarelli about what it was like to start the fastest growing chocolate brand in North America, what building a factory from the ground up in the 21st century looks like, and why Nick thinks manufacturing is the next great opportunity for ecom entrepreneurs who are really serious about their product.

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February 16, 2022

29:39

Ep. 4 Chase Dimond on $100 Million in Attributed Email Revenue

Chase Dimond on how email marketing changed in 2021, how to segment and run tests to make your marketing program effective, and why specializing opened up his entire career and community.

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February 16, 2022

29:13

Ep. 3 Eli Weiss on Olipop’s Obsession with Customer Experience

Eli Weiss on using CX to build customer retention and word of mouth, how Olipop uses CX as a primary acquisition channel, and what’s next for Olipop.

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February 16, 2022

26:57

Ep. 2 Chris Meade on Bootstrapping CrossNet into 3000 stores

Chris Meade with the from-the-ground-up story of CrossNet, the 4-way volleyball game, how he got into 3000 stores while also being a viral ecom brand, and his philosophy of learning along the way.

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February 16, 2022

28:19

Ep. 1 Nik Sharma on Taking Brands from 0-1

Jason talks to Nik Sharma about how community always overpowers bells and whistles, what works in building a community for (and with) your customers, and his thoughts on how NFT’s will impact ecommerce.

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