Hear from the

Most Successful Ecommerce Operators...

"This is the most thought out eCommerce course out there..."

Kunle Campbells

2xs ecommerce podcast founder

"Totally get into the class learn from Jason, you will not be disappointed..."

Adii Pienaar

Cogsy & Woocommerce founder

"Everything this guy shares is absolute gold, and he gives away all the secrets..."

Ben Jabbawy

Privy CEO & founder


Why you

should start today?

The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate of 14.7% from 2020 to 2027.

Besides being on the path that has created the most millionaires in the past few years, building an eCommerce business allows you to create a lifestyle that empowers your creativity and gives you a growing asset for years to come.

It has never been a better time to turn your dreams into a product and brand that you can call yours. It starts here with Building Blocks.

What You'll Get

When You Join Building Blocks Today

Who this masterclass is for...

First timer

No prior experience, but want to go from beginner to become the eCom master.

DTC Founders

Learn the whole process behind $50M in revenue and take your brand to the next level.


Turn your store into an established brand that has a greater value and better exit potential.

The Process Behind

Over $50 Million In Revenue

For the very first time, you'll get access to Jason Wong's brand building blueprint that has been used to build his portfolio of multi-million dollar businesses. This framework was designed to be easy to follow for anyone at any budget. To prove this, he built his brand Doe Lashes using the same process on a $500 budget that has now became a $15 million dollar brand 2 years later.

This is a step-by-step process that came from over 7 years of operating dozens of brands that has stood the test of time. Unlike programs that teach Facebook ads or dropshipping, the principles behind building a brand is timeless and applicable to any brand at any time. Having spent millions of dollars operating and building brands, he condensed all his learning into Building Blocks so you can avoid the same costly mistakes of starting from scratch.

This isn't another class that promises you a path to get rich quick. In fact, building a brand takes time, resilience, and patience, but when done correctly, it provides the highest return on your investment because the value of the brand compounds over time.  

Just think about the countless brands that have been acquired for hundreds of millions and even billions of dollars in recent times. Every big brand started as an idea from someone standing in your current position, except they didn't have the head start that you'd have through this program.

Meet Your Instructor

The Building Blocks Masterclass is taught by serial brand founder Jason Wong with guest lecturers Nick Shackelford and Chase Dimond.


Jason Wong is a 5x brand founder behind multi-million dollar brands such as Doe Lashes, Holy Meme Bible. His background in developing high growth consumer brands led him to consult companies like Universal Music Group (merchandise for KISS, Katy Perry and others) as well as Memebox, the $100M beauty conglomerate behind Kaja Beauty and I Dew Care.

Discovering eCommerce at a young age and working jobs like waiting tables and even becoming a sushi chef to fund his businesses, Jason eventually developed his "Building Blocks Brand Building Blueprint" to turn his process into a repeatable framework, the same framework that grew his companies from $500 to $15 million dollars.

His principle to 'do more with very little' is exemplified by his $500 case study, where he shows how you can build the brand of your dreams even with small resources.

Program Overview

Learn and implement the repeatable framework that has been used to build 5x multi-million dollar brands.


Block 1

The Builder's Philosophy

In this block, I introduce myself and give you the background to begin developing your ideas. From "Finding Your Why" to your "Survival Guide", Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.

Lesson 1.1: Meet Your Instructor

Block 2

The Idea

Block 2 goes straight into coming up with your idea. I go over the various strategies and techniques that my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and I teach you how to not only come up with a successful idea, but also how to validate your ideas.

Lesson 2.1: Coming Up With an Idea (UVP)

Lesson 1.1: Meet Your Instructor

Block 3


These videos go over the importance of branding and how to set up a successful brand. It's not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand's image for the future.

Lesson 3.1: What Makes a Brand?

Block 4


In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.

Block 5

Product Development

Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

Block 6


After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

Block 7


Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

Block 8

Organic Digital Media

In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

Block 9

Paid Digital Media

Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.

Lesson 9.10: Persona Angle Test

Lesson 9.11: Audience Testing

Lesson 9.12: Best Performing Audiences with Best Performing

Lesson 9.13: Prospecting Decision Tree

Lesson 9.14: Decision Tree and Re-Engagement

Lesson 9.15: DPA Remarketing

Lesson 9.16: Fireside Chat with Partner of Structured Social

Block 10

Influencer Marketing

Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

Block 11

Retention & Loyalty

Now that you've built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

Lesson 11.1: List Building Essentials with Privy

Lesson 11.10: Email Marketing 101 with Klaviyo

Bonus: Email Marketing 101 with Klaviyo

Lesson 11.11: Welcome Series for Non Buyers - Overview + Email 1

Lesson 11.12: Auto Resend Welcome Email 1 to Non-Openers

Lesson 11.13: Welcome Series Emails 2 - 4

Lesson 11.14: Overview of The 4 Abandoned Flows

Lesson 11.15: How to Setup the Active on Site + Viewed Product metrics

Lesson 11.16: How to Setup the Added to Cart Metric

Lesson 11.17: Site Abandonment

Lesson 11.18: Browse Abandonment

Lesson 11.19: Abandoned Cart Flow

Lesson 11.20: Abandoned Checkout 1

Lesson 11.21: Abandoned Checkout 2

Lesson 11.22: Back in Stock

Lesson 11.23: Standard Customer Thank You New vs. Returning Customer

Lesson 11.24: Unique - Customer Thank You + Customer Review Request

Lesson 11.25: Cross-sell Upsell (as a campaign)

Lesson 11.26: Cross-sell Upsell (as a flow)

Lesson 11.27: Replenishment Reminder

Lesson 11.28: Customer Winback

Lesson 11.29: Sunset Unengaged (aka break up series)

Block 12


After you've received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn't as easy as just sending a couple packages out, especially once you've become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

Lesson 12.1: Shipping Basics

Block 13


Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.

Lesson 13.1: Project Management for Ecommerce

Lesson 13.10: Social Proof with Junip

Lesson 13.11: Fireside Chat with CEO of Alloy

Block 14

Simplified Finance

Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

Lesson 14.1: Understanding eCommerce Finance

Block 15

Business Essentials

Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

Lesson 15.1: Registering your Company

Block 16

Store Launch

Launching your story is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

Lesson 16.1: Creating a Shopify Store

Block 17

Post-Launch Optimization

After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.

Lesson 17.1: 8 Ways to Increase your AOV

Block 18


Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. I teach you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.

Lesson 18.1: Your First Hire

Block 19

Understanding Your Data

In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, I will cover the analytics behind your store's performance and how you can utilize this information to improve the effectiveness of your store. Specifically, I will show you how to understand and use Shopify and Google Analytics.

Lesson 19.1: Performance Analytics with Tydo

Lesson 1.1: Meet Your Instructor

Block 20

Ultimate Tool Kit

The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.

Lesson 20.1: Jason's Recommendations

Block 21

Webinars, Podcasts, & Additional Value

After you've finished learning how to build a business from the ground up, it's time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!

Guest Speaker: Adii Pienar, Founder, Cogsy

Guest Speaker: Mehir Sethi, Founder, True + Luscious

Guest Speaker: Nick O'Brien, Co-Founder, Alloi

Guest Speaker: Nik Sharma, CEO, Sharma Brands

Guest Speaker: Olamide Olowe, Founder, Topicals

Guest Speaker: Robert Freundm, Founder, Robert Freund Law

Guest Speaker: Tarek Mustapha, Founder, OCULüRE

Guest Speaker: Tom Worcester, Founder, Lunchbox

Guest Speaker: Val Geisler, Customer Evangelist, Klaviyo

Guest Speaker: Lindsay McCormick, Founder, Bite

Guest Speaker: John MacDonald, Founder, The Good

No.1 eCommerce Platform for All Businesses

Shipping Platform for 21st Century E-commerce

No.1 eCommerce Fulfillment Service for DTC Businesses

All-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation

All-in-one creator marketing platform helps you market smarter.

SMS marketing for leading Shopify stores

The leading ecommerce marketing platform in the Shopify ecosystem

The #1 rated global payroll solution.

Digital Marketing And SEO Services For Your Business

Reviews for ecommerce products & brands.

All-in-one helpdesk + live chat, designed for ecommerce stores

No-code platform for ecommerce brands to build automated workflows that save time and increase efficiency

The leading way to add real one-click post-purchase offers to the Shopify checkout

Shipping Platform for 21st Century E-commerce

The fastest, most affordable way for founders to fund their business.

A world-class personalization engine to accelerate revenue growth for Shopify store owners.

The leading order tracking app for Shopify & Shopify Plus stores

Not just a creative agency, we're your in-house content creation team

A business intelligence platform for ecommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports

The mobile app builder trusted by small and large Shopify brands to improve mobile conversions, get more repeat orders, and drive serious revenue

An energetic, highly-collaborative Digital marketing agency made of brilliant builders who genuinely care

Give brands of all sizes a free, permanent identity on Snapchat to house all of your unique content

The loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand

The easiest way to pay and get paid instantly

The ecommerce marketing platform for online brands that need to grow sales NOW

Here's Why

Owning Your Own Brand

Can Make You Millions


One thing most successful people have in common is that they own an asset that grew in value. For some, that can be art, watches, stocks, or homes. None of them have the same growth potential as owning your own business, and it's the only one where you have the most power to dictate its value. Think about the likes of Glossier, Warby Parker, Allbirds, and Away -- these DTC brands were started by people with an idea and eventually grew that idea into billion-dollar companies.

With a starting cost that is a fraction of what you would spend on all the things listed earlier, your brand has the growth potential to be valued and sold for tens of millions of dollars.

But, Why Do So Many Fail?

Bad Information

With eCommerce exploding in popularity in recent years, there has also been a rise in misinformation that confuses people on what they really need to do to build a successful brand. The last thing you should do is play information roulette and waste your time on advice that doesn't work from people that has never built something real. Without the right framework, brand owners are running blind, wasting their hard-earned money and precious time on things that others have already tried and gotten answers for.

Saturated Market

Everyone talks about the market being too saturated and think their idea won't work before they even start. The opposite actually holds true in a 'saturated' market. A competitive market validates the needs of the people you're going after, and highlights the shortcomings from all the brands that you're competing with, giving you more reasons to make something unique.

Running Out of Money

Like most businesses, eCommerce brands have a grocery list of bills to pay to keep the lights on, but what if I tell you that there are a ton of things that you shouldn't pay for and can do yourself? Irresponsible spending is the cause for brands running out of money, and this class tells you exactly how you can stretch every dollar as far as you can so you can grow without worrying about not having enough funds.

You're one step away from your brand-building journey!

The Full Building Blocks Class

Over 150+ Videos

1 Single Payment





The Full Building Blocks Class

Over 150+ Videos

3-Monthly Payment Plan



US$433 / month


The Full Building Blocks Class

Over 150+ Videos

1 Single Payment





The Full Building Blocks Class

Over 150+ Videos

3-Monthly Payment Plan



US$233 / month


365-Day Money Back Guarantee

We are so confident that you won't be able to find materials like this anywhere else with an offer of a full money-back guarantee if you complete the program and aren't satisfied with it.

To stand behind our promise, you have a full year to complete the program and still be eligible for the money-back policy.

"For the longest time, I never thought I would be able to pull off building my own brand. It was something I’ve always wanted to pursue but the idea of failure and not being successful was something that has always held me back. Jason’s Building Blocks program was very clear and full of knowledge and information that was able to guide me in the right direction."

Alan Suen

Product Manager at Barstool Sports

"Jason's program is an absolute must-have for e-commerce entrepreneurs. Every concept is clearly defined and easy to follow. Each segment offers information for beginners as well as actionable tips that more advanced students can learn from."

Ryan Duranso

CEO of Ivory Ella

"This is one of the best courses I've been through. And I have been through tons of materials. Being 4 years in the space. Thank you Jason"

Evan Johansen

Building Blocks Student

Here's what

Others Have To Say

Frequently Asked Questions...

What If I don't know what I want to do?

Even if you don’t know exactly what you want to do, this course is a blueprint that will take you through the entire process from 0 to 1. This all starts with coming up with and validating your idea, to growing your social media accounts, building a store, and launching your physical product. If you ever wanted to start an e-commerce store, or build a product, Building Blocks can show you how.

What makes your training better than others?

Jason Wong has compiled 8 years of experience in the eCommerce space building multiple multi-million dollar successful brands and consulting Fortune 500 companies into a simple framework. His course is backed by numerous renowned ecommerce experts and is sponsored by leading eCommerce platforms. Not to mention, he hand-picked 30+ guest speakers to come onto his class to teach about each of their own specialties.

What is the learning style of this program?

This is a flexible program that you can work through at your own pace. Our course is rooted in the belief that being successful in e-commerce is rooted in an extremely strong foundation. Discover the exact systems, frameworks and processes that Jason Wong used to build multimillion dollar e-commerce stores from scratch, with a small budget.

Building Blocks is a unique course that shows you how to start lean and get profitable fast. Each video is a short lesson focused on having you taking action and moving forward. At the end of each block, we’ve created highly actionable steps to make sure that you finish the course with a fully fleshed store and unique product.

How long will it take to complete the course?

The course is divided up into 21 blocks and in total includes 144+ videos that range from a few minutes to half an hour. On average the course takes 4 weeks to complete, but it's all up to you. You can take half an hour a day to watch the videos or use your weekend to binge a few videos, but the most important thing is to stay consistent so you can see results in your brand.

Don’t leave this free masterclass behind!

I wanna find my idea!