December 10, 2021

Jason Wong's Building Blocks Class Overview

Jason Wong's Building Blocks program is highly recommended by e-commerce entrepreneurs for a reason: it has a proven framework to help you build a successful business.

Whether you want to start a brand for the first time or have been working on your brand for the past few years, this course will teach you how to build your own direct-to-consumer (DTC) brand from scratch. It takes you from coming up with your own profitable business idea to developing your product to marketing to scale.

The course may sound like a lot and you might be wondering: How much is the course? Who is Jason Wong? Will this course actually teach me how to build a business from start to finish?

Starting your own business can be intimidating and that's why we've compiled a list of answers to any questions you may have so you can go into this class with confidence.

Why We Created the Building Blocks Course

The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate of 14.7% from 2020 to 2027. There has never been a more opportune time to start your own brand.

The great thing about e-commerce businesses is that you can start and build them from anywhere as long as you have a computer and Wi-Fi. As long as you have your business idea, know how to source and create a great product, and who needs your product the most, you can start building a successful eCommerce brand. The best thing? It's all taught in this program.

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Building an eCommerce Business is Intimidating. We Want to Help With That.

Building a business can be confusing. First of all, the eCommerce space is filled with gurus repackaging outdated content to sell in their courses. Second of all resources are scattered all over the internet. There are so many steps and moving parts, not to mention the financial investment required to get your business off the ground and all this doesn't even guarantee success.

The good thing is that building a business isn't as hard as it seems. You just need the right framework.

That's why we launched this Building Blocks class, so you know what to do at each step of your business. Not only will you be knowledgeable about all parts of your business, but you will also understand what it takes to grow your business.

5 Things Holding You Back From Starting Your Business

We're here to give you all the tools you need to launch your brand and we've used this framework over and over to build multiple successful businesses.

However, you might have some hesitations that have been holding you back for a while. Here are some reasons why you might have not started yet and why you should start now:

  1. You're scared to fail - It's normal to fear failure and you will fail at things, but failure is the fastest way to learn and grow. Rather than fearing the inevitable, use failure as an opportunity to fuel your business's growth.
  2. You don't have the skills/knowledge - Everyone has to start somewhere. You do research online about the specific skills and knowledge you want to develop or join Building Blocks that encompasses the whole process of building a brand.
  3. You don't have time - Everyone gets busy and only has 24 hours in a day. It might be hard to immediately jump into dedicating 4 hours a day into your business, so my suggestion is start small. As you learn and develop a better understanding of what you need to do for your business, allocate more time to your business.
  4. There's too much competition - There will always be competition, but products can always improve. Rather than focusing on what makes you the same as others, focus on what makes you different.
  5. You don't have enough money - Starting a business will always have its expenses, but you don't need to start big. Start at a size you can financially support and then scale up as your business grows.

Who is Jason Wong and Why Is He A Credible Instructor?

Jason Wong is a serial entrepreneur who has been in the ecommerce space for 8 years. His resume includes:

  • Started his first 7-figure eCommerce brand at 16
  • Amassing an audience of 32 million followers across dozens of social media properties
  • Building multi-million dollar consumer brands such as Doe Lashes, Holy Meme Bible, Dank Tank as well as the supply-chain and logistics company Saucehaus
  • Teaching as course instructor on Shopify's learning platform
  • Consulting for Fortune 500 companies on building their eCommerce infrastructure and operations

However, the most impressive part is he's compiled all of his learnings from 8 years of experiences into a simple straightforward proven framework called Building Blocks.

Building Blocks Q&A

What Is Included In This Course and What Will I Learn?

In this Building Blocks course, Jason Wong will walk you through the entire process of building a successful ecommerce direct to consumer (DTC) brand.

His easy-to-follow framework will take you from coming up with a viable business idea to developing the brand to bringing your product to life to marketing it to launching it to finally scaling your business. Whether you are a beginner to entrepreneurship or have been in the space for years, his framework is guaranteed to bring your business to the next level.

To give students access to the best instructors possible for every topic, he invited 30+ founders and marketers to give their insights on building a successful brand. You can be confident that the lessons he teaches are backed by leaders within the ecommerce space.

The Building Blocks course is divided up into 21 blocks, each of which provides you with actionable items to build your successful ecommerce DTC brand.

B1: The Builder's Philosophy

In this block, Jason Wong will introduce himself and give you the background to begin developing your ideas. From "Finding Your Why" to your "Survival Guide", Block 1 covers the basic prerequisites to beginning your brand, where he shares my personal experiences and how he chose to maintain my mindset to this day. His goal is to teach you how to become a leader and guide your brand to success.

B2: The Idea

Block 2 goes straight into coming up with your idea. He goes over the various strategies and techniques that his competitors and he have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and he teaches you how to not only come up with a successful idea, but also how to validate your ideas.

B3: Branding

These videos go over the importance of branding and how to set up a successful brand. It's not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand's image for the future.

B4: Creatives

In Block 4, he highlights the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, he teaches you how to maximize your conversion rates through creativity and well thought out content.

B5: Product Development

Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. He will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

B6: Manufacturing

After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

B7: Logistics

Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, he will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

B8: Organic Digital Media

In these videos, he discusses the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

B9: Paid Digital Media

Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. He shares my personal experiences and introduce you to the unlimited potential of digital media.

B10: Influencer Marketing

Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, he will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

B11: Retention & Loyalty

Now that you've built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

B12: Fulfillment

After you've received your orders, you have to start shipping out your orders. With these videos, he goes over which shipping options are going to best suit your products. It isn't as easy as just sending a couple packages out, especially once you've become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

B13: Operations

Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, he teaches you the best methods to ensuring that you are always on top of the operations that occur within your brand.

B14: Simplified Finance

Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. He teaches you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

B15: Business Essentials

Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. He also covers how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

B16: Store Launch

Launching your store is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, he teaches you how to launch your Shopify store and create crucial pages to gain exposure for your store. He also shows you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

B17: Post-Launch Optimization

After launching your store, you want to make sure that you optimize conversion rate. In Block 17 he teaches you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.

B18: Scale

Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. He teaches you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.

B19: Understanding Your Data

In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, he will cover the analytics behind your store's performance and how you can utilize this information to improve the effectiveness of your store. Specifically, he will show you how to understand and use Shopify and Google Analytics.

B20: Ultimate Tool Kit

The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.

B21: Webinars, Podcasts, & Additional Value

After you've finished learning how to build a business from the ground up, its time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!

How Long Will the Course Take?

The course is divided up into 21 blocks and in total includes 144+ videos that range from a few minutes to half an hour. On average the course takes __ weeks to complete, but it's all up to you. You can take half an hour a day to watch the videos or use your weekend to binge a few videos, but the most important thing is to stay consistent so you can see results in your brand.

Is the Course Live or Recorded?

The course is recorded so you can go at your own pace and review any videos you to need whenever you want.

Does This Course Teach You How to Build a Business From Scratch? I've Never Started a Business and I Have No Idea Where to Start!


This course will take you from start to finish of building and growing your ecommerce brand. It will walk you through each step and teach you everything you need to know about building a successful business from coming up with a profitable business idea to creating the product to marketing it to launching it to scaling your business into success.

Because this course is backed by many other renowned ecommerce entrepreneurs, you can be sure that the knowledge and advice provided both by Jason Wong himself and guest speakers will be actionable items you can use in your business.

I've Tried a Lot of eCommerce Courses, What Makes Yours Different?

We know that the ecommerce space is filled with gurus repackaging outdated content who claim to be able to make your business an overnight success. We know that building a successful brand takes time and effort, but we're here to give you all the tools to create that brand.

Jason Wong has complied 8 years of experience in the ecommerce space building multiple multi-million dollar successful brands and consulting Fortune 500 companies into a simple framework. His course is backed by numerous renowned ecommerce experts (link testimonials) and is sponsored by leading ecommerce programs. Not to mention, he hand-picked 30+ guest speakers to come onto his class to teach about each of their own specialties.

How Do I Know This Course Will Work for My Product?

This course was specifically created as an all around course for all DTC products. It takes you through the entire brand-building process from start to finish for all different types of products and niches. This framework has been proven to work for all consumer products.

Once I Have the Course, How Soon Can I Start?

As soon as you sign up for the course, you can start immediately!

Do You Have Payment Plans?

Yes, we know $2997 can sound like a lot to pay at one time, so have a split monthly payment plan which consists of 3 monthly payments of $1199. If you go through the free mini-training on finding your unique business idea, you can access the limited $997 enrollment spot.

What is Your Money Back Guarantee?

We offer a full refund to your account within 365 days of purchase!

Because we stand behind the program and the lessons that you will gain from it, Building Blocks has a refund policy that is unmatched. If you don't find the program helpful after completing the course within 365 days, we offer a full refund.

Our goals for this program is to help anyone, regardless of their background and experience level, to understand how to approach eCommerce and building a sustainable brand. If you feel that the value from this program isn't helping you move forward, just email us at and we will personally chat with you to help you get off the ground.

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Key Takeaways

The ecommerce space is already huge and is expected to grow even faster over the next few years. There is no better time than now to launch your own ecommerce direct-to-consumer (DTC) brand.

Building Blocks is a course built for people of all levels of experience. Jason Wong, a serial entrepreneur, created the course for those looking to learn eCommerce, to taking their ideas to something tangible so they can make their first sale. He will guide you through the entire step-by-step process of coming up with your product, building your brand, developing the product, marketing it, launching it, and growing your business to success.

You'll also gain access to DTC Wonderland Discord, a community of founder and operators where members can share thoughts and ideas so that you're not on your journey alone.

Join the Building Blocks course today and jumpstart your business today!

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