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Learn the Framework to Build Your Dream Brand

The most comprehensive eCommerce masterclass that shows you exactly how you can build a successful DTC brand

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Ever had an idea for a product but not sure where to start?

The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate of 14.7% from 2020 to 2027. It has never been a better time to turn your dreams into a product and brand that you can call yours. It starts here with Building Blocks.

144+
Videos
30+
Guest Speakers
$50M+
Revenue Generated

Who this course is for

Implement the repeatable framework that has been used to build 5x multi-million dollar eCommerce brands even with small resources.

First Timer
No prior experience, just want to learn eCommerce
DTC Founders
Looking to refine or upgrade their topic knowledge from high-growth founders
Dropshippers
Looking to turn their store into an established brand

How should you start today?

It has never been a better time to turn your dreams into a product and brand that you can call yours. It starts here with Building Blocks.

DTC Newsletter

The most comprehensive eCommerce masterclass that shows you exactly how you can build a successful DTC brand

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Weekly Podcasts

Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas.

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Building Blocks Course

The most comprehensive eCommerce masterclass that shows you exactly how you can build a successful DTC brand

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Mentors

Implement the repeatable framework that has been used to build 5x multi-million dollar eCommerce brands even with small resources.

Jason Wong
Founder of Wonghaus
Jason Wong is a serial entrepreneur that has founded several multi-million dollar consumer brands such as Doe Lashes, Holy Meme Bible, and consulted fortune 500 companies on building efficient eCommerce infrastructure for their portfolio brands.
Chase Diamond
Founder of Wonghaus
Chase Dimond has sent hundreds of millions of emails resulting in over $75 million in email attributable revenue. He's one of the most successful email marketers in the DTC space and teaches retention marketing in this class.
Nick Shackelford
Co-Founder of Structured Social
Nick Shackelford is the managing partner of Facebook’s premier growth partner, Structured Social. Nick has personally spent over $100 million on Facebook advertising for himself and his clients over the past six years. He teaches Facebook marketing in this class.
Jason Wong
Founder of Wonghaus
Jason Wong is a serial entrepreneur that has founded several multi-million dollar consumer brands such as Doe Lashes, Holy Meme Bible, and consulted fortune 500 companies on building efficient eCommerce infrastructure for their portfolio brands.
Chase Diamond
Founder of Boundless Labs
Chase Dimond has sent hundreds of millions of emails resulting in over $75 million in email attributable revenue. He's one of the most successful email marketers in the DTC space and teaches retention marketing in this class.
Nick Shackelford
Co-Founder of Structured Social
Nick Shackelford is the managing partner of Facebook’s premier growth partner, Structured Social. Nick has personally spent over $100 million on Facebook advertising for himself and his clients over the past six years. He teaches Facebook marketing in this class.

Building Blocks Program
Overview

Learn and implement the repeatable framework that has been used to build 5x multi-million dollar brands.

B1: The Builder's Philosophy

In this block, I introduce myself and give you the background to begin developing your ideas. From "Finding Your Why" to your "Survival Guide", Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.

B2: The Idea

Block 2 goes straight into coming up with your idea. I go over the various strategies and techniques that my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and I teach you how to not only come up with a successful idea, but also how to validate your ideas.

B3: Branding

These videos go over the importance of branding and how to set up a successful brand. It's not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand's image for the future.

B4: Creatives

In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.

B5: Product Development

Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

B6: Manufacturing

After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

B7: Logistics

Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

B8: Organic Digital Media

In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

B9: Paid Digital Media

Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.

B10: Influencer Marketing

Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

B11: Retention & Loyalty

Now that you've built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

B12: Fulfillment

After you've received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn't as easy as just sending a couple packages out, especially once you've become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

B13: Operations

Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.

B14: Simplified Finance

Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

B15: Business Essentials

Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

B16: Store Launch

Launching your store is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

B17: Post-Launch Optimization

After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.

B18: Scale

Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. I teach you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.

B19: Understanding Your Data

In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, I will cover the analytics behind your store's performance and how you can utilize this information to improve the effectiveness of your store. Specifically, I will show you how to understand and use Shopify and Google Analytics.

B20: Ultimate Tool Kit

The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.

B21: Webinars, Podcasts, & Additional Value

After you've finished learning how to build a business from the ground up, its time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!

B1: The Builder's Philosophy

In this block, I introduce myself and give you the background to begin developing your ideas. From "Finding Your Why" to your "Survival Guide", Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.

B2: The Idea

Block 2 goes straight into coming up with your idea. I go over the various strategies and techniques that my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and I teach you how to not only come up with a successful idea, but also how to validate your ideas.

B1: The Builder's Philosophy

In this block, I introduce myself and give you the background to begin developing your ideas. From "Finding Your Why" to your "Survival Guide", Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.

B3: Branding

These videos go over the importance of branding and how to set up a successful brand. It's not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand's image for the future.

B4: Creatives

In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.

B5: Product Development

Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.

B6: Manufacturing

After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.

B7: Logistics

Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

B7: Logistics

Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.

B8: Organic Digital Media

In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.

B9: Paid Digital Media

Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.

B10: Influencer Marketing

Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level.

B11: Retention & Loyalty

Now that you've built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.

B12: Fulfillment

After you've received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn't as easy as just sending a couple packages out, especially once you've become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.

B13: Operations

Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.

B14: Simplified Finance

Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.

B15: Business Essentials

Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.

B16: Store Launch

Launching your store is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.

B17: Post-Launch Optimization

After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.

B18: Scale

Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. I teach you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.

B19: Understanding Your Data

In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, I will cover the analytics behind your store's performance and how you can utilize this information to improve the effectiveness of your store. Specifically, I will show you how to understand and use Shopify and Google Analytics.

B20: Ultimate Tool Kit

The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.

B21: Webinars, Podcasts, & Additional Value

After you've finished learning how to build a business from the ground up, its time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!

2
UI practice exercises
Grids. Rules. Composition
First lesson

To that end, you’ll be introduced to industry-standard design tools early on in order to complete UI exercises that have been woven throughout the course.
Visual skill takes time to develop and requires a lot of practice!
Nunc ut sem vitae risus tristique posuere.

Second lesson

Visual skill takes time to develop and requires a lot of practice! To that end, you’ll be introduced to industry-standard design tools early on in order to complete UI exercises that have been woven throughout the course.
Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Third lesson

To that end, you’ll be introduced to industry-standard design tools early on in order to complete UI exercises that have been woven throughout the course.
Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Visual skill takes time to develop and requires a lot of practice!

Fourth lesson

Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Visual skill takes time to develop and requires a lot of practice!

No.1 eCommerce Platform for All Businesses.

25+

eCommerce Brands

supporting this Masterclass

"the most comprehensive class that can bring your ideas from napkin to reality."

The leading ecommerce marketing platform in the Shopify ecosystem

25+

eCommerce Brands

supporting this Masterclass

"the most comprehensive class that can bring your ideas from napkin to reality."

The leading ecommerce marketing platform in the Shopify ecosystem

Frequently Asked Questions

What If I don't know what I want to do?

Even if you don’t know exactly what you want to do, this course is a blueprint that will take you through the entire process from 0 to 1. This all starts with coming up with and validating your idea, to growing your social media accounts, building a store, and launching your physical product. If you ever wanted to start an e-commerce store, or build a product, Building Blocks can show you how.

What makes your training better than others?

Jason Wong has compiled 8 years of experience in the eCommerce space building multiple multi-million dollar successful brands and consulting Fortune 500 companies into a simple framework. His course is backed by numerous renowned ecommerce experts and is sponsored by leading eCommerce platforms. Not to mention, he hand-picked 30+ guest speakers to come onto his class to teach about each of their own specialties.

What is the learning style of this program?

This is a flexible program that you can work through at your own pace. Our course is rooted in the belief that being successful in e-commerce is rooted in an extremely strong foundation. Discover the exact systems, frameworks and processes that Jason Wong used to build multimillion dollar e-commerce stores from scratch, with a small budget.

Building Blocks is a unique course that shows you how to start lean and get profitable fast. Each video is a short lesson focused on having you taking action and moving forward. At the end of each block, we’ve created highly actionable steps to make sure that you finish the course with a fully fleshed store and unique product.

How long will it take to complete the course?

The course is divided up into 21 blocks and in total includes 144+ videos that range from a few minutes to half an hour. On average the course takes 4 weeks to complete, but it's all up to you. You can take half an hour a day to watch the videos or use your weekend to binge a few videos, but the most important thing is to stay consistent so you can see results in your brand.

Is there additional support and encouragement available?

Yes, we have a Discord community that you can join where I'll be present as well as other founders and marketers in the space. You can join here!

Will I get access to the full course if I sign up with the payment plan?

Yes! As soon as you sign up for the course regardless of which plan, you can start immediately!

Are your courses live or recorded?

The course is recorded so you can go at your own pace and review any videos you to need whenever you want.

I'd like to request a refund for a course.

Thank you for trying Building Blocks. We understand that not every course will work for everyone.

Because we stand behind the program and the lessons that you will gain from it, Building Blocks has a refund policy that is unmatched. If you don't find the program helpful after completing the course within 365 days, we offer a full refund.

Our goals for this program is to help anyone, regardless of their background and experience level, to understand how to approach eCommerce and building a sustainable brand. If you feel that the value from this program isn't helping you move forward, just email us at hello@bbclass.co and we will personally chat with you to help you get off the ground.

Business Reviews

From the People Just Like You

"For the longest time, I never thought I would be able to pull off building my own brand. It was something I’ve always wanted to pursue but the idea of failure and not being successful was something that has always held me back. Jason’s Building Blocks program was very clear and full of knowledge and information that was able to guide me in the right direction."

Alan Suen

Product Manager at Barstool Sports

"Jason's program is an absolute must-have for e-commerce entrepreneurs. Every concept is clearly defined and easy to follow. Each segment offers information for beginners as well as actionable tips that more advanced students can learn from."

Ryan Duranso

CEO of Ivory Ella

"This is the most thought out eCommerce course out there..."

Kunle Campbells

2xs ecommerce podcast founder

"I've followed Jason's experience sharing for years, and it is not every day that you find someone who is willing to openly share every step of how they have built their successful DTC brand, like Jason has. He's an operator at his core – he knows his stuff – and he's not afraid to tell you what works, and what is BS. And... to top it off, he's one of the nicest people you'll meet in the industry. Jason's got a loyal following for a reason. If you're not one of them, and you're not taking advantage of the learnings he shares through his courses, you're missing out."

Jon MacDonald

The Good CEO & Founder

"Jason is an entrepreneurial pioneer out there finding the best solutions before anyone else. The Building Blocks program distills Jason's extensive business knowledge and ecommerce experience into the ultimate toolkit for modern entrepreneurs."

John Erck

Rebuy co-founder

"Totally get into the class learn from Jason, you will not be disappointed..."

Adii Pienaar

Cogsy & Woocommerce founder

"Jason does a great job of condensing years of learning into short under stable threads."

Martin Uushona

Twitter Follower

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