Brightland might be the first sustainably sourced DTC olive oil company to exist, and it has achieved cult-status for its freshness, its colorful and beautifully designed bottles, and its personal touch. All of this is thanks to Brightland’s founder, Aishwarya Iyer, who joins us this week to share her story, and some tips for finding your own success story.
-The difference between product affinity and brand affinity, and why it matters for your marketing strategy
-How Aishwarya Iyer got the idea for Brightland
-Her thought process in telling the story of Brightland
-Why she began with PR and Communications instead of branding
-How Aishwarya Iyer legitimized her product even without a background in food
-Using your superpowers as your marketing compass
-The preparation that went into creating Brightland’s supply chain: olive education, establishing relationships with farmers, creating packaging
-How packaging and shipping are intertwined, and how to prepare for common pitfalls
-How to use DTC’s major communication advantage when you experience delays
-What makes a cult favorite?
-How Brightland takes their customers on the journey with them, and why that is so valuable.
-Aishwarya Iyer’s if she could do it all over again advice to herself as a young entrepreneur
It often seems like crossing the distance between an idea and its execution is impossible, especially when you have a product in mind but no clue where to start. In this episode of Ecommerce Building Blocks, Jason wants to find out from Aishwarya Iyer how she went from corporate communications to founding Brightland, the much-heralded sustainably sourced California olive oil company. Aishwarya eschewed the typical marketing tricks used by DTC founders and chose to lean into her skill set. She focused on what she could do, and on how she could educate herself in areas where she needed to learn making every step of the production process into something personal and meaningful.
Aishwarya’s Twitter: https://twitter.com/aishwarya228
Aishwarya’s LinkedIn: https://www.linkedin.com/in/aishwarya-iyer-44112a19a
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
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Aishwarya Iyer founded Brightland in 2019 to fill a void in the market for sustainably sourced cooking staples, to support local farmers and to make delicious, truly clean olive oil accessible to anyone with an internet connection.
[00:00:00] Aishwarya Iyer: I don't know if what I did at the end of 2018 would now work in 2022. Like I, I still think content and storytelling is key, but the form and format that you do it in, I think has totally changed.
[00:00:12] Jason Wong: Oh my God. I'm not sure if you have like a Pantone book, but we recently bought a Pantone book out of necessity because every single batch was a different shade of pink.
[00:00:21] Aishwarya Iyer: Oh, we've gone through. Yeah.
[00:00:22] Jason Wong: And I didn't realize it until people put it side by side and said, Hey, it's like off, but yeah, no, there's a number of mistakes. And it really comes down to experience because no one will teach you these stuff, but you learn these things through conversations like this. Like I, I hope someone hears this podcast and say, oh crap, I need to go check on my colors.
[00:00:49] Hello, everyone. Welcome back to another episodeof the building blocks podcast. Today, I'm super excited to have a good friend and a fellow founder, Ashwarya Iyer, who [00:01:00] is the founder and CEO of Brightland. Welcome to the show.
[00:01:03] Aishwarya Iyer: Thank you so much, Jason. I'm super excited to be here.
[00:01:07] Jason Wong: I've been trying to get you to come to hang out for a while now. And our first time is gonna be on the podcast show. So I'll take it that the show's cooler and I'll take it.
[00:01:17] Aishwarya Iyer: oh God. Well, I can't wait to hang IRL too, but I'm, um, super excited for this conversation and I love your podcast, so.
[00:01:25] Jason Wong: Thank you. Thank you. So I've been following Brightland for a while now because your packaging, your bottle is just absolutely beautiful.
[00:01:34] It's like a, do you ever see people using it as like a interior decor? Like a decor piece?
[00:01:38] Aishwarya Iyer: All the time actually. Um,
[00:01:40] Jason Wong: was that the intention?
[00:01:42] Aishwarya Iyer: A little bit? I said, if that's a happy, if that becomes a happy coincidence out of this, then I'll be thrilled. But to then see it manifest itself in like thousands of people.
[00:01:53] You know, tens of thousands of people like using them as vases using them, [00:02:00] like, um, some people use them in their like jewelry situation, like bangle holders.
[00:02:05] Jason Wong: What?
[00:02:05] Aishwarya Iyer: like they've seen all kinds of use cases. A lot of people use the bottles for as, um, candle, candle holders.
[00:02:13] Jason Wong: Wow.
[00:02:14] Aishwarya Iyer: I know it's really wild, so I could have never imagined the, sort of the creativity of it all, but I'm here for it.
[00:02:21] Jason Wong: Yeah. It's kind of like a byproduct of just your branding. People were like, I could see second uses out of it. The surprising thing that I had at DOE at, at my lash company was our packaging became collectibles. Like cuz we released limited edition packaging. And so we have some customers who have 80 pairs of lashes.
[00:02:42] Aishwarya Iyer: Wow.
[00:02:43] Jason Wong: And, and like they have an entire drawer of it and it's. For the past four years, all the different packaging that we had and there's like trading going on, like, this is like weird because sometimes we only do like limited release of 500 units. So it becomes really rare. Right. And I, I never thought of it that way.
[00:02:59] I just [00:03:00] want to make pretty packaging.
[00:03:01] Aishwarya Iyer: Right. But I mean, but that speaks to the power of what you've built. Right? Like we, um, We have an artist series of, of infused oils, like our chili olive oil, you know, we have, um, this one, this artist Marleigh Culver who created the label for it. So we have four or five of those now.
[00:03:21] And, um, we have customers who've told us the same thing. Like they're just basically collecting every
[00:03:27] Jason Wong: I love that.
[00:03:29] Aishwarya Iyer: It's amazing.
[00:03:29] Jason Wong: Cause no one really think about the olive oil that they buy. They walk into a store, they pick it out and they're like, it's cooking oil. Yeah, but there's a lot more thought and intentions behind buying your products, at least from, from what I'm hearing.
[00:03:43] And I love that that never happened before with olive oil.
[00:03:46] Aishwarya Iyer: No, it didn't. And I saw that because I noticed that, you know, the, there are categories that have both product affinity and brand affinity. Like if, you know, you ask about like beauty lipstick, for example. Yeah. Someone will be like, oh my God, [00:04:00] I they'll talk about lipstick for 20 minutes.
[00:04:03] And then they'll tell you that Chanel or Mac or whatever is their favorite brand.
[00:04:06] Jason Wong: Right.
[00:04:06] Aishwarya Iyer: And then. A plunger. Nobody wants to talk about it, nor do they care about what the brand is. And then with olive oil, it was very interesting, cuz everyone would be like, oh my God, I love olive oil. And that they would like start just talking about it and how they use it.
[00:04:21] And I was always like, great. So what brand are you using? Like what what's at home? And that's when the that's when it stopped and people were like, oh,
[00:04:29] Jason Wong: I just pick, pick it off the shelf. The one that says extra virgin olive oil, I don't even know what extra virgin means, but I'm just gonna get that like, like they don't think about.
[00:04:37] Aishwarya Iyer: You don't that's right.
[00:04:39] Jason Wong: Um, you started Brightland in 2018 and previously you were in PR in communications and
[00:04:44] Aishwarya Iyer: yes.
[00:04:45] Jason Wong: From, from what I'm seeing a lot of what you did back in PR in communications translated into how you built Brightland and in particular storytelling, which is a crucial part of making yourself stand out, uh, amongst a very saturated category.
[00:04:59] Uh, [00:05:00] I would love to hear about what your thought process were when you were building Brightland and how to tell that story.
[00:05:05] Aishwarya Iyer: Um, gosh,
[00:05:06] I mean, I think like I went in, I was very naive, you know what I mean? And I think that's at the end of the day, I think that's healthy to have a lot of naivete because if I had known what I know now, I'm not sure I would even be doing this.
[00:05:19] Like, because it's a lot harder than what I thought it would end up becoming. Um, but I just like, to your point, you know, my background was in corporate communications and PR and public affairs. So I said, you know what, let me like lean into what I think I'm good at. Like I wasn't a digital ad savant. I wasn't some sort of, you know, um, crazy like growth hacking marketing person, but I knew how to tell a pretty good story.
[00:05:48] So I said, okay, you know, we bootstrapped for the first year plus, so we definitely didn't have some sort of like big venture sort of investment, like money to play around with. So I said, okay, with [00:06:00] the limited resources we have, let me at least, you know, maybe bring on like a, a PR consultant to help us with our launch who's in food. Cuz at least, you know, I understood the potential power of that.
[00:06:13] Jason Wong: Yeah.
[00:06:14] Aishwarya Iyer: And so that's how we really laid the groundwork for the brand. It was very much rooted in other people telling our story and seeding the product to like sort of the, the right people. Cause I also didn't have a background in food to top this off.
[00:06:27] So, you know, I wasn't like, I'm not a chef. I'm not some, you know, food influencer. And so the, the authority around like, Hey, I'm coming out with this like brand and this product, I felt like I didn't have, have that. And, um, in order to turn that on it's head a little bit, it felt like, you know, at least being really true to the story and telling people like why I started it and, you know, um, letting other people tell that story too, in terms of like journalists and stuff [00:07:00] that really helped move the needle.
[00:07:02] Jason Wong: Your approach when you started was very different than what most brands would do. Like PR was never the first thing that people go after. It's usually like branding or paid advertising or influencers. Um, but for you, because you knew PR well, you knew the impact it would drive and it worked well in your favors, which kind of just becomes a testament that there's no right formula to building your business.
[00:07:25] There's no like sequence that you have to follow in order to be successful. And, and rather, I, I would say like, because you start in PR and you, you laid the first brick with storytelling and, and brand positioning that it may just stand out immediately. You're not just another olive oil. You are Brightland.
[00:07:43] Aishwarya Iyer: Yeah. Well, thank you for saying, I totally agree with you.
[00:07:45] Like, you know, we have, I'm sure you get this too, where you have like aspiring entrepreneurs or people who are in the early stages who say, Hey, you know, I would love to sort of like, tell me what you did. I'd love to kind of like use that as a playbook. And I always tell [00:08:00] people like, It depends on what your product is.
[00:08:02] It depends on what your own story is. It depends on what your superpower is. Um, and then ultimately it's also like the time that we live in, I don't know if, what I did in, you know, at the end of 2018 would now work in 2022. Like, I, I still think content and storytelling is key, but the form and format that you do it in, I think has totally changed.
[00:08:25] Jason Wong: Oh yeah, the medium has changed, but the concept is still strong and alive.
[00:08:30] Aishwarya Iyer: That's right.
[00:08:30] Jason Wong: I was just telling people like content is king, but the content that you knew six years ago is not the same as right now in terms of like impact. Yes. Um, people want shorter bites. They want quick punches and, and, you know, it's fair, cuz there's just more content flowing around.
[00:08:44] And even for like PR I would say you can't just write an article just to write an article. You really need to like understand what's compelling about the story and, and piece it up into a different formats that people can consume now. Like one single article won't really lift it for you [00:09:00] anymore.
[00:09:00] Aishwarya Iyer: Yeah, that's right.
[00:09:01] And for us, you know, the day that we launched, we were featured by the New York Times Style Section. And that was that like one piece that like at least helped us catapult, you know?
[00:09:11] Jason Wong: Yeah.
[00:09:11] Aishwarya Iyer: It put us on the map and it catapulted us. And now, you know, I've heard of brands telling me that, like they got that same placement, you know, upon launch or pretty quickly afterwards.
[00:09:21] And it, of course it like moves the needle. It's the New York Times it moves the needle, but it, I don't think it moves the needle in the way that it did even three years ago.
[00:09:28] Jason Wong: Yeah, just the impact of media or if like someone's that big kinda went down a little bit. Um, you are, I I'm I'm assume that you didn't come from supply chain.
[00:09:40] like your background was not in supply chain. Well, walk me through the first step of like, sourcing, like the oil that you want sourcing the bottle that you want. Cause it's all news to you back then, right?
[00:09:51] Aishwarya Iyer: It was all so new to me. And I definitely underestimated the complexity of it all. Like I thought it would be, [00:10:00] I underestimated and overestimated, you know what I mean?
[00:10:01] Like I went into it being like, wow, this is very overwhelming. There's so many facets of this that, you know, I have no, uh, past experience with. And like, you know, it's way over my head. And then I also underestimated the sheer sort of, um, amount of attention to detail that's required. I remember looking at your stories recently and you were talking about like four different shades of pink mm-hmm that you needed to choose from? That all looked the same.
[00:10:26] Jason Wong: Yeah.
[00:10:26] Aishwarya Iyer: That one of your suppliers had sent you. Yeah. Something like that. Where like that decision though is very crucial and it would be easy to like, look at it on a screen and make the call and then you get the actual sample and you're like, this looks nothing like what I, you know, and so we just made, so I made so many mis- like I made so many mistakes, so many mistakes.
[00:10:48] Time and again, but coming back to the sourcing of the oil, that was one area that I was, you know, the product has to speaks for itself. Like that's our product. Right. So we, um, I took classes at the UC [00:11:00] Davis Olive Center to really like, get educated around.
[00:11:02] Jason Wong: Woah really?
[00:11:03] Aishwarya Iyer: Yeah. Cause I wanted to get educated around like, the sensory evaluation and the chemical kind of analysis of what good olive oil truly is.
[00:11:11] Jason Wong: Right.
[00:11:12] Aishwarya Iyer: So that set at least a little bit of a foundation. And I read a ton. I read, you know, at least five, six books about olive oil. So all of that, just at least put me in a place where I wasn't like, I have no idea what I'm no idea what I'm talking about.
[00:11:25] Um, and then I started visiting, you know, farmers in California. Um, you know, a lot of them wouldn't give me the time of day, but then a few people did. And, um, I had 40 different people come to my house and try different olive oils from different farms plus conventional grocery store brands and do rankings.
[00:11:43] And then ultimately the, the farm that ended up kind of going to the highest ranking was the farm we ended up partnering with and we
[00:11:50] still work with. Yeah.
[00:11:52] Jason Wong: I love that. Like, you went straight to the source, you talked to the people who are, you know, growing your olives and
[00:11:58] Aishwarya Iyer: Oh yeah. It's all direct [00:12:00] source. Yeah. I wanna point that out.
[00:12:01] Like that's really, really important. That's part of our values is that we only direct source whether it's our honey, whether it's our vinegar, whether it's our olive oil, we directly interact with the farmers. We know exactly who they are, where it's made, how it's made. We know that within 90 minutes, for example, that the olives are oppressed and milled.
[00:12:20] Like these are all really important factors that a lot of people don't have that kind of, um, just, uh, I think visibility into, in food. Yeah. Um, and a lot of food burns don't know. And so we're really proud of that. And. Yeah. It's been a really, like, I think amazing ride on that end all, but kind of came with on the bottle and label and all of that front.
[00:12:42] Oh my God, Jason, like so many, I made so many mistakes.
[00:12:46] Jason Wong: Tell me, I I'm curious. I'll tell you mine.
[00:12:49] Aishwarya Iyer: Ugh well, tell me, tell me one and then I'll
[00:12:51] tell you.
[00:12:52] Jason Wong: Um, there's a few, I think packaging is one of those things where you look at the dialogue, you'll see it visually. And you're like, yeah, [00:13:00] it, it works. Um, without understanding that when you start expanding your product catalog, you need to make sure that all the packaging are cohesive and they're, you know, they're the same or like the sizing matters because that also affects how you ship stuff.
[00:13:12] I didn't think about that far. I'm just like, it's a pretty packaging. It looks good here. I didn't think 10 steps ahead. When it, as a founder, you have to think 10 steps ahead. How does this packaging. Um, shipping capability, does this withstand transit? We had a packaging that was in the shape of a milk carton because that's kind of like our branding.
[00:13:31] It's like the cutesy, cartoony stuff. And it came in like a milk carton, which is great. And then it just splits apart during transit. So people received their packaging opened, opened. Like you don't, you don't think about that far when you're making the packaging. Um, but now I'm like, I kind of run through simulations in my head.
[00:13:49] If I make this packaging, if I make this product, how does it look like when we're packing it when we're shipping it and when the customer receive it, like, we have to think that through color matching is a [00:14:00] second thing. Um, oh my God. There's, I'm not sure if you have like a Pantone book, but we recently bought a Pantone book out of necessity because every single batch was a different shade of pink.
[00:14:11] Aishwarya Iyer: Oh, we've gone through that.
[00:14:13] Jason Wong: Yeah. And I didn't realize it until people put it side by side and said, Hey, it's like off. I'm like, no, there's no way it's off. It's always the same. No, like suppliers don't care that much. So you kind of have to be on their toes for it. Um, but yeah, no, there's a number of mistakes and it really comes down to experience because no one would teach you these stuff.
[00:14:30] Aishwarya Iyer: No, no.
[00:14:31] Jason Wong: Unless you're going to like a very specialized mentorship school where they tell you their mistakes, but you learn these things through conversations like this. Like I, I hope someone hears this podcast and say, oh crap, I need to go check on my colors.
[00:14:43] Aishwarya Iyer: I thousand percent agree with you. I don't think a single business school or. Um, I don't think anything can prepare you for this, unless you've worked at another early stage startup, like one of your team members or one of my team members watching these mistakes, and then they then go and start their own [00:15:00] kind of, you know...
[00:15:00] Jason Wong: yeah.
[00:15:00] Aishwarya Iyer: ...product based company. Maybe they'll then like have the lessons that they've learned, um, or people listening to this podcast and yeah. And like we had the Pantone situation has been a big saga for us too. Like, our labels, our packaging, there's different shades of blue. And we also have so many colors as our brand colors.
[00:15:20] Jason Wong: Yeah.
[00:15:20] Aishwarya Iyer: Like we have a tomato, a marigold, a blueberry, um, uh, a light pink, a violet. Like we, we have a lot going on and I love that cuz the brand is very colorful and bright cuz it's Brightland. But um, we also have like 10 shades of that tomato. And so we had to narrow, we spent months, narrowing down and nailing down what those colors actually are and going back to every supplier and making sure that like, it all ends up looking cohesive. So shout out to my VP of Product Development and Strategy, cuz she really took that on and it was a beast of a project. [00:16:00] But at the very beginning of, of our launch, like the two weeks before that New York Times piece came out, I was talking to our olive farm partner and they were like, so your labels and your bottle don't work together cuz we never tested it. And I went ahead and I had ordered, you know, the thousands, whatever of the bottles and the label without ever testing. And so it was time for them to do the run and they were like, we've been trying for the last 10 hours to affix the label onto your bottle.
[00:16:35] And what keeps happening is it either. Um, it, it, it, it sticks on, but it's all crumpled up. The label looks like all wrinkled on the bottle and it's not able to be smooth.
[00:16:49] Jason Wong: Oh.
[00:16:49] Aishwarya Iyer: And such a disaster.
[00:16:51] Jason Wong: That's scary. That's scary.
[00:16:53] Aishwarya Iyer: It is so scary. And so that first run, like all those customers who bought when they read the New York Times [00:17:00] article, some of them got, I set handwritten notes to every single one of them saying, I'm so sorry that your label looks a little bit wonky and what's crazy though, is some of those customers are still customers to this day. Like they've kind of come along with us. So I'm very grateful on that side, but, um, the, yeah, the lessons learned are -it's like gnarly.
[00:17:22] Jason Wong: You know, the cool thing about DTC business is that it's actually direct to consumer. You're - you could write a handwritten note to your customer. yeah. And let them know transparently what's happening. You could be authentic. You could tell your story of, Hey, we made a little mistake. Hope you still like us.
[00:17:41] And that makes them like you even more because what other olive oil brand that they bought from would write them a letter.
[00:17:47] Aishwarya Iyer: Yeah.
[00:17:47] Jason Wong: What, what company would emit their mistake instead of saying, oh, that's just how it is. Um, and I think like just being authentic and being vulnerable and letting your customers know that, we're building something that I think you'll like, [00:18:00] but there's gotta be a little bumps into, it will make them even more loyal customer than if you just, you know, even try to like perfectly affix a sticker. Even if the stickers came perfectly fine the first batch the people that got your handwritten note and saw the little mistake is a lot more attached to you than someone who would've gotten a perfect bottle.
[00:18:18] Aishwarya Iyer: I think you're right.
[00:18:19] Jason Wong: You know, looking back, you could say that, but like in the moment it's obviously very scary. Like I, I get it. Like, there are times when I'm like manually fixing every single piece of stuff or sometimes like for our lashes, it's affixed to a little tray. So sometimes the glue gets, you know, a little wonky and the lashes fall.
[00:18:37] I'm piecing everything, these things together. Uh, but that's just part of the business that you look back on and be like, okay, we've grown a lot from that. And it's good.
[00:18:46] Aishwarya Iyer: Yes.
[00:18:46] Jason Wong: Like once you hit that low, it all goes up from here. I, I like to look at it that way.
[00:18:51] Aishwarya Iyer: I think that's a fabulous way of looking at it and yeah, we can look back and like laugh at these things, but, um, yeah, and I, I totally, I, I [00:19:00] completely agree with you on it.
[00:19:01] Jason Wong: I wanted to ask you one last question, which is. The fact that Brightland has been praised by so many people and call a cult favorite, which is a very hard badge of honor to have a cult favorite. There's not many things I can think of and be like, that's cult favorite, but you obviously have a very loyal audience.
[00:19:22] And I wanna hear about what are some of the things that you have done to have that audience and making sure that you're engaging with them. You know, getting them to like you and come back again.
[00:19:31] Aishwarya Iyer: It's such a good question. I mean, I am really hard on myself and I think like, just like hard on the business in that way, like, I don't what we do is enough at all.
[00:19:41] Jason Wong: Mm-hmm.
[00:19:41] Aishwarya Iyer: So, you know, the minute you, like, I knew what you were asking. And I immediately went into, like, my brain went into panic mode of like we're not doing anything. Like, what is it? But I will say, I mean, I think even the example that I shared of like that handwritten note, um, we've had other instances where, you [00:20:00] know, we had to change all of varietals in the middle of the year because sort of like, at the end of the day, these are products of agriculture. And I had to send, you know, notes to our customers about that. I think really being like forthcoming and sort of like, like taking them along for the ride as much as we can. I think, um, showing that at the end of the day, we're all really human.
[00:20:20] So, you know, our customer experience associate, she used to work at 11 Madison Park as a somm. So like wine and hospitality are just such big parts of her way of being. And so when she interacts with our customers, she puts that hat on.
[00:20:35] Jason Wong: Yeah.
[00:20:35] Aishwarya Iyer: And really like takes them through like a tasting journey.
[00:20:38] Um, I think that that helps, I think each piece of it, like, you know, we are not the business that has like a special Facebook group. Like we don't have anything like that. That kind of brings our customers together in that way. We've talked about it, but we've never really done it. Um, But I think that, um, our customers sort of feel like they're entering [00:21:00] a little bit of a special world when they shop with us.
[00:21:02] And I don't know this isn't a great answer, but I don't know why it was what I wanted when Brightland launched. And then to hear them say that has been really validating, but I think I'm even lacking the understanding of why they exactly feel that way. I'm very honored by it, but I don't know what it is.
[00:21:22] Jason Wong: I feel like I, I kind of have an idea. Um, and, and you say you don't because you're harsh on yourself, but like everything you told me gave me like snippets of like, why people like you guys so much the, the dedication to the supply chain. It's phenomenal because I cannot go and buy olive oil off the shelf and know that this brand went directly to the roots to the farmer.
[00:21:45] Yeah, that's true. To, to source that, like, okay. I, I now know that something that I'm buying is pure, something that has heart poured into it that makes me emotionally invested. Um, cult following usually comes when people have some sort of a emotional investment into your company, and [00:22:00] that's usually coming through a few forms.
[00:22:02] One is they feel like they are a part of your journey and they share in your failures and successes. Yeah. They saw when you made a mistake and you talked to 'em about it, they saw the success that you had. Um, when you got on the news, when you are posting all these social content showing behind the scenes, like they feel like, oh crap, I can see the, through the glass of how this business is run.
[00:22:22] So they are more invested in your. And looking into like the brands that you absolutely love. In anything, you kind of felt the same way, right? Like you either know the founder, you heard their story, they have a very compelling story that they told, um, or, you know, they, you know, that their supply chain is pure, you know, that they are working hard because you've seen videos of their team working together.
[00:22:44] Like that's what drives the specialty and uniqueness of a DTC brand compared to something that was never built in DTC.
[00:22:52] Aishwarya Iyer: Yeah. And has soul.
[00:22:55] Jason Wong: Right?
[00:22:55] Aishwarya Iyer: I think that's it too. Yeah. I think you nailed, you said the word soul and I think that that's [00:23:00] like, that's the really special word here, too.
[00:23:02] Jason Wong: Absolutely.
[00:23:03] Aishwarya Iyer: To be able to show that you have more than just like nice packaging and a good website.
[00:23:08] Jason Wong: Absolutely. And so final, final question in 60 seconds, tell, tell me, what was that one advice you'll give to yourself in 2018, if you had to do it all over again.
[00:23:20] Aishwarya Iyer: Whew. Okay.
[00:23:22] If I had to do it all over again, the advice that I would give myself is, I mean, honestly it comes back to what we talked about in the beginning.
[00:23:32] Like I think, I don't think I would say much because I, I think it was best that I didn't know as much as I know now, because otherwise I would've never done it. This was the best thing that I ever could have done for. Myself as a person to grow and evolve. And I will look back on this. If I live to be, you know, 70 and be really.
[00:23:57] I think I'll be in awe of like [00:24:00] my ability to be resilient and move forward, but I don't, but I, I, I, uh, I wouldn't want that person from 2018 to know what was coming and what was ahead. So I would probably, but, well, actually though the one piece of advice I would say that I would probably go back to that person is like, just try to like, take more pictures of kind of documenting.
[00:24:21] And like, if you even have with, to write like one line of how you're feeling, even for yourself, like not to document it to the world, but just like articulate your, your sort of ups and downs in that roller coaster and like kind of encapsulate that if you can somewhere and keep it, um, I think I would probably go back and do that, cuz I didn't do that.
[00:24:44] And I wish, I wish I did actually.
[00:24:46] Jason Wong: That's a wonderful advice. I actually document everything. Um, wow. I document, I have a picture of me packing orders in a foldable table in my living room. Aw, amazing. And it's good to look back. Like you want to look back at these things [00:25:00] and say, I grew, um, that's right. And you know, perfect advice.
[00:25:04] I think that's really good advice. And I love the fact that you said. it's good that you didn't know anything because the, the mistakes that you make grew you into the person that you are right now. And if you're happy of where you're at, those mistakes contributed to how you got here.
[00:25:18] Aishwarya Iyer: That's exactly it.
[00:25:19] I always tell other aspiring entrepreneurs. Like don't, don't dive too much into it all to try to figure it all out. Like know that, you know, it's gonna hit you in 10 different ways and that's totally okay. And like, just know that you, the thing you do wanna practice is the ability to get back up again and keep going.
[00:25:38] Like that's the only thing.
[00:25:39] Jason Wong: Absolutely. It's all about shifting your mindset.
[00:25:41] Aishwarya Iyer: That's it.
[00:25:42] Jason Wong: Thank you so much for coming on the show. This was really fun. Um, just chatting through your story, finally, getting to talk to you. Um, hopefully we'll meet in real life soon. yes, definitely. And hopefully I will get your olive oil soon, cuz I'm about to place an order.
[00:25:56] It's on the other screen right now. Um,
[00:25:58] Aishwarya Iyer: Yahoo .
[00:25:58] Jason Wong: Uh, I'll let you know. I [00:26:00] I'll definitely use it as a decor. I've been looking for a perfect core for
[00:26:03] Aishwarya Iyer: Perfect, amazing, thank you so much for having me, Jason.
[00:26:07] Jason Wong: You just heard an episode of the Building Blocks podcast. If you like what you heard subscribe below to keep hearing conversations that I have with brilliant marketers, founders, and innovators on how they built their best ideas.
[00:26:17] Now, if you wanna learn how you can turn your best ideas and build something massive out of it, visit my websitebbclass.co or follow my Twitter at @eggroli.
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