I started my first eCommerce brand when I was 15. I always thought that as long as I knew how to do marketing, make products, run the operations, everything else will be fine. Finance could always get outsourced to whoever is willing to do the work or I can just use bookkeeping software. That was the biggest mistake I made in my career, believing that numbers could just be an afterthought.

If you've ever shopped online, you've bought from eCommerce brand. Maybe you heard about the opportunities to build a career in eCommerce but don't know where to start, this guide is for you.

Many new business owners focus all of their marketing efforts on getting new customers for the first time. But if your company relies on subscriptions or repeat purchases to keep the doors open, you can’t just acquire customers: you also have to keep them and prevent customer churn from affecting your bottom line.

Your brand’s product line, reputation, and awareness are all important aspects of marketing and social engagement. As you grow and develop your company, you need to grasp brand equity (and damaging brand equity). This dramatically impacts how loyal your customers are, how much you can charge for your products, and how much you need to spend on marketing.

Entrepreneurship is not for the faint of heart. It takes guts, skill, and drive to succeed, especially in the retail marketplace. But with the rise of the eCommerce marketplace, it’s more viable than ever for average folks to succeed as entrepreneurs.

Any eCommerce business needs to use several types of marketing to acquire new customers, retain existing customers, improve brand awareness, and much more. But in the beginning, lots of eCommerce executives focus primarily on Google ads, social media content, and similar things.

It’s one thing to get your business up and running and reach a point of financial stability; it’s another thing to grow it to its ultimate potential. As your business grows, you’ll need to learn how to scale your business for new clients or customers and increase profits.‍But scalability in eCommerce comes with its own unique pitfalls and challenges compared to scaling a traditional business.

For eCommerce brands that want to grow consistently on a tight budget, it can be tough to know which customers you should focus on, whether you should try to retain existing customers or pursue new ones, and figure out which customers are most important to your brand’s success.

Mastering marketing for eCommerce takes a lot of time, and there are many elements you need to prioritize in order to connect with your target audience and sell your products successfully. ‍One of the most important things to keep in mind is proper product positioning. Not sure what product positioning is or if it’s even relevant for your marketing campaign?

Customers don’t appear out of the blue – they always follow one of several possible paths to find your eCommerce brand, locate the product or service ideal for their needs, and make a purchase. ‍You might already know about conversion rate and its importance, but you’ll also need to master conversion paths to maximize the profits of your eCommerce store.

Marketing isn’t a race—it’s a marathon. But all businesses need to market differently to customers at varying stages of the buyer’s journey. When it comes to boosting brand awareness, inviting new visitors to find your store, and boosting website traffic, top-of-funnel marketing is key. In this guide, we’ll break down how top-of-funnel marketing works and why it’s so important in the first place.

To succeed in e-commerce, you need a lot of quality elements working together. You need a stellar website complete with a homepage and smooth navigation, and excellent products or services. ‍ You’ll also need an effective marketing campaign (including social media and SEO strategy for rankings) to bring people to your business in the first place.

Ensuring the success of your online business is a complex endeavor, and one of the best ways to make sure your website layout and marketing are as solid as possible is to gather data specifically about your site visitors. But website visitor tracking is also complex, and it can be tough to know where to start if you haven’t tracked website visitor data yet.